A travel & hospitality group for the future

What we do.

For over two decades, Dubai Link has skillfully intertwined its practices in the travel and hospitality industries with its philosophy of how common travel and hospitality experiences can be recreated, giving birth to a colorful spectrum of discovery, enjoyment, and forever memories.

With creativity and passion, we came to revolutionize these experiences, introducing new concepts like never before. We are on the route to re-inventing hospitality, and we are ready to face any challenge along the way.

Located on the 20th floor, HDS Tower, Cluster F, Jumeirah Lakes Towers, Dubai, United Arab Emirates, Headquarters are set on a property owned by Dubai Link and cover an area of 1500 sqm. Dubai Link comprises 8 branches distributed over GCC countries, Middle East, North Africa, Europe, North America, and Asia.

Our Values

1. Customer-Centricity

2. Innovation

3. Reliability

4. Diversity

5. Enthusiasm

customer-centricity

Our clients are always at the heart of our business, hence comes the need to provide them with exceptional experiences to meet their needs and exceed their expectations.

innovation

We seek to innovate every day, introducing new concepts to the travel and hospitality industry and looking out for newly emerging trends and technologies that help us deliver the best.

reliability

We have always worked hard to earn our clients’ trust throughout the journey, giving all customers what they are looking for, while sticking to quality in every service we deliver.

diversity

Inclusivity and diversity run in our blood. From employees to customers, our Group believes that differences unite, so we are constantly working towards encouraging the sense of belonging and accommodating to every lifestyle and culture.

enthusiasm

With a passion for traveling and hospitality, each and every Group affiliated-employee believes in the power of positive attitude in the workspace, transmitting every bit of happiness to the clients.

Our Executive Leadership Team

Meet our key members who support the Chairman in the preparation of strategic objectives, while guiding the development of the Group’s processes, business operations, and common functions.

Mr. Malek Aleid

Chief Financial Officer

With over 15 years of extensive experience in Corporate Finance across diverse sectors including Investments, Technology, Petrochemical, and Financial Services, Malek excel in implementing robust financial controls to drive measurable profitability. With a background as both CFO and Director of Finance, he has demonstrated history of optimizing financial performance and steering success in dynamic business environments.

Mr. Robert El Khoury

Chief Commercial Officer

Years of experience in Travel and Hospitality, complemented by an MBA in Hospitality Management from the Emirates Academy of Hospitality Management. Extensive exposure across the Middle East, Africa, and Asia with some of the world’s leading hotel organisations has refined expertise in both commercial and operational disciplines. A strong global network in luxury hospitality has contributed to becoming a seasoned commercial and operational leader, capable of designing and executing innovative strategies that drive economic growth and organisational success.

A proven track record in hospitality leadership, backed by deep expertise in strategic planning, sales, distribution, business development, project management, and total revenue management. Skilled in leading and cultivating high-performing teams while fostering an environment that values authenticity, respects cultural differences, and inspires excellence.

Driven by a deep passion for hospitality, with a commitment to continuous growth and excellence, and guided by the core values of integrity, honesty, and trust.

Mr. Nassry Bedran

Managing Director

With a wealth of experience and an unwavering passion for travel, Mr. Bedran brings a remarkable set of skills to the table. Throughout his impressive career of over three decades in the travel industry, he has held esteemed leadership positions in renowned DMCs and distinguished travel companies within the region.

oining Dubai Link in 2017, Mr. Bedran assumed a pivotal role in reshaping the company's growth strategy. His strategic insights have resulted in a successful diversification of the company's products and services, solidifying its standing as a prominent player in the market. Furthermore, his proficiency in establishing valuable global strategic partnerships has considerably expanded the company's reach and influence across the industry.

Mr. Salah Mansour

Executive Director - STS

With over 20 years of experience in the travel industry, Salah Mansour is a well-known figure. Starting as the Business Development Manager at a leading travel organization, where he played a key role in the company’s growth, to his current position as Executive Director of Smart Tourism Solutions (STS), Salah has a proven track record of innovation and development in the travel industry. Additionally, Salah has a passion for producing high-end shows at Expo 2020, where he served as a managing director. Salah’s talents extend beyond the travel industry, and he continues to make valuable contributions to the world of entertainment as well.

Mr. Samer Archar

Executive Director - DLPRR

With a Bachelor’s degree in Marketing & Management from the LAU, Samer Achcar has amassed over 23 years of experience in the Middle East’s hospitality industry, both in hotels and bed banks.From team leadership to business development and destination promotion, he has accumulated in-depth knowledge of the global market. During his last role, he was one of the main contributors to the launching of Bedsonline’s brand and value proposition. Now, Samer is looking forward to further expanding his passion for travel experiences as the Executive Director of Dubai Link Partner Relations and Representation (DLPRR).

Ms. Sara Orúe Tella

NIU Hotel Manager, Spain

From 1992 till present day, Sara has managed both chain and individual hotels in different locations and various business and tourist hotels ranging from 27 to 500 rooms.

Sara visited Dubai Link in October 2016 when Niu Hotel Barcelona was still under construction and got immediately engaged with NIU Hotel and Dubai Link, as she felt proud to be part of such an exciting project.

Since her rst moment, her commitment to Dubai Link has been to make Niu Hotel Barcelona not only a pro table business, but above all, a charismatic and well positioned Hotel in Barcelona, and a welcoming Hotel that customers want to return to.

Mr. Alaa Al Haj Ali

Operations Director

Since his very start in the travel and hospitality industry and for over a decade, Alaa has advocated the use of technology and IT at Dubai Link Group. He worked towards the realization of a B2B booking engine (GTE) that has become one of the most well known booking engines worldwide.

Alaa headed the digital transformation of the Company operational processes, and today Dubai Link offers around the clock operations support to its clients and global partners.

Mr. Malek Al Haj Ali

Sales Director

Malek joined Dubai Link Group in 2010 and has been instrumental in the acquisition of major accounts and implementing industry leading sales strategies which have helped propelled the Company's market share in the MENA region. He regulates relationships with clients through the systematization and standardization of the Company’s contracting system and agreements.

With a long career in the travel and hospitality industry extending for over 25 years, today as Sales Director at Dubai Link Group, he manages the company’s sales network that operates in five continents.

Ms. Amani Ameen

Senior Optimization & Distribution Manager

With a Master’s degree in Banking & Financial Services from the AAMBFS and a demonstrated history of working in the Banking industry, Amani has an extensive experience in optimization & distribution, which has supported Dubai Link to best meet clienteles’ expectations and help them maximize their market share and revenue.

On a personal level, Amani believes that travel is a whole experience of discovery involving culture, lifestyles, geography, history and gastronomy, coming all together to equip the traveler with new perspectives of appreciation and respect for the richness and variations of the world around.

Ms. Maria Rivera

Senior Operations Manager

Maria is the Senior Operations Manager at Dubai Link Tours and Travel. Being a member of Dubai Link staff since inception, Maria has been a main pillar in helping the company reach its goal to become one of the leading travel companies in the industry.

Her strong organization, communication and relationship-building skills have helped in overseeing all aspects of operation on a day-to-day basis, along with providing leadership to all departments to maximize efficiency.